The Moral High Ground

I read an interesting article in the Independent about 'Fuck For the Forests' where volunteers make free porn and then upload it to the main site. People can subscribe to the site to watch it - and the money raised goes to forest conservation projects - 'Fuck For the Forests' or FFF. I've been involved in many fundraisers in my time and the sums they have raised ($100,000 since the site went live in April last year) are pretty impressive. What I found a little irking about the article is that the World Wide Fund for Nature (WWF) refuses to accept their money, not happy with out its raised. Hmmmmmm. I'm not up to date on the WWF for '05, but in '01 I don't think they were in any position to take up any moral high ground:

"The World Wide Fund for Nature has moved even closer to its new friends, by appointing as its boss the former chief executive of one of Britain’s most controversial quarrying companies. In Papua New Guinea, it struck a deal with the oil firms Chevron and BP. The oilmen gave a WWF conservation project $1 million. In return, leaked documents from Chevron revealed, 'WWF will act as a buffer for the joint venture against … international environmental criticism'. Last year the NGO held back publication of a damning report on tropical forest destruction, for fear of upsetting the companies it named."