A good article in the Guardian about the reality of what needs to be done to stop climate change - and it is way more than turning the lights off and switching things off from stand-by;
Lest you think I am being harsh, look at this from a different point of view. Imagine that someone came up with a brilliant new campaign against smoking. It would show graphic images of people dying of lung cancer followed by the punchline: "It's easy to be healthy - smoke one less cigarette a month."
We know without a moment's reflection that this campaign would fail. The target is so ludicrous, and the disconnection between the images and the message is so great, that most smokers would just laugh it off.
So why then do well-intentioned schools, councils and green groups - and let's face it, Live Earth was an eight-hour tip-fest - persist in promoting such ineffectual actions?