Murdoch & the Eu Referendum

You might have seen all the coverage of the papers pushing for a referendum on the EU treaty. Recently The Sun newspaper (owned by Murdoch) indicated to Brown that it may ditch support for him because he wont allow a referendum on the EU treaty;

"The Sun's campaign [for a referendum], which I think is fun and ingenious, is no secret, nor are [Sun associate editor] Trevor Kavanagh's heartfelt feelings about surrendering more sovereignty. So Brown has to know that one of the factors, maybe the factor, that the Sun will consider [when it comes to an endorsement] is his position on the referendum."

Be under no illusion why the Sun and Murdoch are going for a referendum not out of patriotism but because of business interests;

But what has Mr. Murdoch got against the euro? Brussels-bashing has always made good copy for his papers. But more seriously, the coming of the euro is part of a process involving the centralisation of economic power and decision-making in pan-European bodies. And if you were a media magnate with global interests, would you want to see the rise of an increasingly powerful pan-European regulator, with uncongenial ideas about "local content" requirement and cross-media ownership?